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AUTHORPRENEUR LAUNCHPAD
000) START HERE.
0.1) Welcome & the Journey Ahead (10:27)
0.2) Practical Steps to Getting Started (10:29)
0.3) MARKETING: The Advocate Method & the 4-Step Launch [Overview] (14:42)
001) Design Your Customer's Journey. (Part 01)
1.1) WEEK ONE CALL: Introductions, Intentions & 4 outta 10 P's. (104:52)
1.2) GETTING CLEAR: Intentions & Goals [EXERCISE]
1.3) 10 P'S EVERY PRODUCT NEEDS: An Introduction (6:36)
1.4) 10 P'S: Producer (EXERCISE] (8:27)
1.5) 10 P'S: Patron [EXERCISE] (6:43)
1.6) 10 P'S: Pain [EXERCISE] (5:12)
1.7) 10 P's: Problem [EXERCISE] (2:45)
1.8) TESTING ASSUMPTIONS: Survey or Interview Your Audience [EXERCISE]
002) Design Your Customer's Journey. (Part 02)
2.1) WEEK TWO CALL: Transferring Transformation & Process Design (99:00)
2.2) PRODUCT DEVELOPMENT: Designing Transformation into Your Product [EXERCISE] (7:57)
2.3) 10 P's: Promise [EXERCISE] (6:58)
2.4) 10 P's: Process [EXERCISE] (10:29)
2.5) CONTENT: Turning Your Book into a Course Outline (23:03)
003) Develop Your Minimum Viable Product.
3.1) WEEK THREE CALL: Creating an MVP (98:04)
3.2) MVP: Why an MVP. (Optional Teaching) (10:47)
3.3) MVP: Creation [EXERCISE] (9:39)
3.4) MVP: Set-Up [EXERCISE] (14:07)
004) Launch Your MVP.
4.1) WEEK FOUR CALL: Crafting Your MVP Sales Funnel (99:02)
4.2) MVP: Funnel Set-up [EXERCISE] (30:00)
4.3) MVP: Developing Your MVP List [EXERCISE]
6.1) WEEK SIX CALL: Sales Model (90:27)
6.3) SALES: Scripts [EXERCISE]
6.2) SALES: Call Funnel (39:21)
7.1) WEEK SEVEN CALL: MVP Optimization & SVP Development (91:03)
7.2) Offramp Swipe [EXERCISE]
8.2) LP OFFRAMP #1 {EXERCISE]
005) Develop Your Scalable, Validated Product.
8.1) WEEK EIGHT CALL: Production (88:06)
8.3) PRODUCTION: Intro (9:34)
8.4) PRODUCTION: SVP Production [EXERCISE] (15:52)
8.5) PRODUCTION: Keynote Tips (12:37)
8.6) PRODUCTION: Post-Production (Using Camtasia) (28:55)
8.7) PRODUCTION: Creating a Bumper (4:03)
9.2) BONUS: Ensuring Pre-Eminence [EXERCISE] (9:09)
10.2) Primer Sales Page Crafting [EXERCISE]
006) Craft Your Product Funnel.
5.1) WEEK FIVE CALL: Primer Crafting (85:34)
5.2) PRIMER: Choosing a Primer [EXERCISE] (5:25)
5.3) PRIMER: Creating an Outline [EXERCISE] (14:39)
5.4) PRIMER: Produce [EXERCISE] (8:00)
10.1) WEEK TEN CALL: Primer Set-Up Part 1 (49:19)
9.1) WEEK NINE CALL: SVP Sales Page (65:47)
10.3) Primer Facebook Ad Copy Crafting [EXERCISE]
12.1) WEEK TWELVE CALL: Primer Launch Campaign (21:33)
11.1) WEEK ELEVEN CALL: Email & FB Nurture Sequences (73:36)
11.2) PRIMER: Email Sequence Crafting [EXERCISE]
11.2.2) PRIMER: Installing a Nurture Sequence on Active Campaign (10:04)
11.3) PRIMER: Nurture Facebook Ad Crafting [EXERCISE]
11.11) BONUS: ActiveCampaign Tutorial (58:08)
1.6) 10 P'S: Pain [EXERCISE]
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